I can’t believe the day has finally arrived when I can tell you about what I’ve been working on for over a YEAR! For those of you who guessed I was working on a clothing line…. you were right! I was appointed Creative Director for ATTITUDE Jay Manuel, Sears Canada private label collection! I will be involved in all facets of the collection including product development, design, fit, in-store retail and marketing. In addition to women’s apparel, ATTITUDE Jay Manuel will also include shoes, bags and accessories. The entire line will be available in all Sears stores across Canada.
I’m super excited, nervous and grateful to welcome you to the world of ATTITUDE Jay Manuel.
My inaugural Fall/Winter 2011 Collection will be unveiled at LG Fashion Week in Toronto, Canada on Wednesday, March 30th, 2011 at 8:30 p.m. and new collections will be presented twice yearly.
The show will be streamed live on the web and I’ll post the link soon so you all can be a part of the fashion show and festivities! Within the next 12 months, I plan to bring the entire line to the US… I’ll keep you posted on where it will be retailed and when!
ATTITUDE Jay Manuel Fall/Winter 2011 Collection brings together modern interpretations of the sophisticated silhouette from the early 60s with the luxury and textures of the 70s. Designed for the stylish woman on the go, highlights of the collection include flattering shapes such as wide legged trousers, sleek pencil skirts, fashion-forward suiting that transitions from office to evening and seamed dresses for the fashion conscious. Versatility and impeccable tailoring are paramount; the fashionably current collection ranges in size from 0-18. The Fall/Winter 2011 color palette – inspired by Morocco – consists of slate, cognac, peacock, marine, raspberry and black, accented by stylized animal prints.
I’m thrilled to be working with Sears Canada to make fashion accessible for all women who love to be beautiful! Throughout my career I’ve traveled the world, working with designers and creative visionaries in the fashion business, learning the art of women’s design. A good fit and draping fabric was something I learned at an early age, as my grandfather was a respected tailor. The time is right to return home to Canada and bring all my worldly inspirations to a fashion line that empowers women.
I will be previewing the collection to the press in two weeks…. So stay tuned! Keep checking my blog and twitter @MrJayManuel for updates.