Hey Canada… Winter is almost a distant memory — which means it’s time to beef up your spring wardrobe!  At Toronto Fashion Week in October, I previewed my spring/summer 2012 collection… and it’s all about “travel” baby!!!  The collection has just hit the floor at Sears Canada stores across the country.

The new ad campaign is just about to land in all the fashion magazines, but here’s your glimpse at the first 2 images.  (You can click the shots to make them full screen).  BTW… I taught Zoolander everything he knows!  ;-)

Bringing together the bold prints of a bygone era, with the limitless possibilities of the jet-age, ATTITUDE Jay Manuel Spring/Summer 2012 collection seamlessly infuses the privilege of world travel with the notion that it is inclusive for every woman. With the understated elegance of an inspired destination mixed with the rich diversity that can be found there…will you be ready to take the journey?

All credit has to be shared with my team – Tara Gill is one of  the  most highly sought after Canadian models working today!  She’s a dream to work with and prankster to boot!  Oscar James “worked” the hair (and weave),  George Antonopoulos styled himself silly, and Vincent Oquendo knows how beat a face (if you don’t know what that means…. look it up)!

The man behind the lens, Troy Word is my partner in crime and such a talented photographer… he knows how to “light” within an inch of his life!

We all had so much fun that day…. and yes, ate too much carrot cake!  Check out the behind the scene shots below.